EP 27: Retail Fundamentals

In this episode of The Tactical Entrepreneur podcast, Steve talks about retail fundamentals, making sure that you take care of the customers, the importance of location, leveraging social media, asking for referrals and much more.

What You Will Learn:

• You are not the most important person in your business. The most important person is the customer.
  
• Details matter.
• You have to be in the right place.
• Products, price and promotions.
• Location, location, location.
• Customer avatar.
• Don't be afraid to leverage social media.
• Don't be afraid to ask for referrals.

“You are not the most important person in your business. The most important person is the customer.”

   - Steve Schabacker

How To Get Involved:

Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.

You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.

Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!